Hotel & resort
THE ONLINE SUCCESS OF PODERE VAL D'ORCIA: our VISUAL CONTENT MARKETING STRATEGY
WHAT WE DID
Branding strategy and positioning of Podere Val d’Orcia and its related brands (destination wedding, farm).
Conception, creation and production of photos and videos for online promotion.
Strategy and management of the social media marketing structure.
Podere Val d’Orcia is not just a resort: it’s a journey between nature, tradition and discreet luxury, where every corner tells a story of beauty and authenticity.
We took care of the branding and positioning of the accommodation and its brands, building a visual identity capable of transmitting emotions.
Through images and videos, we have given voice to unique experiences: the photographic safari among postcard landscapes, the value of organic oil and the timeless magic of the most exclusive destination weddings.
Our work has gone beyond content production: thanks to a targeted social media marketing strategy, we have increased the visibility and perceived value of the structure, bringing concrete and measurable results.
THE VIDEO STRATEGY
Showing a place is not enough, you must tell it, make it live, and transform it into an experience that starts from the screen.
This is how we built the video strategy of Podere Val d’Orcia: a narrative designed to convey values, emotions and uniqueness, generating tangible results.
Each video was conceived as a gateway to Podere Val d’Orcia, allowing guests to immerse themselves in the atmosphere of the place before even crossing the threshold.
A visual approach designed to inspire and convert, combining emotional storytelling and digital strategy.
Promoting and selling a unique experience in the Tuscan Hills
An immersive and adrenaline experience in the hills of the Val d’Orcia, a photographic tour among the most beautiful spots in the area.
The video inspired and converted, bringing 60 tours booked thanks to a targeted campaign on Meta and Google.
the story of a dream, the birth of an ORGANIC PRODUCT
Through the passionate words of the owner, the video told the vision and philosophy behind the farm, giving value to the excellence of EVO oil produced on the farm.
A video that strengthened the brand’s positioning and its link with the territory.
A LUXURY DESTINATION WEDDING LOCATION
A journey through the Tuscan hills, a journey that leads to a dream destination.
We presented Podere Val d’Orcia as one of the most exclusive venues for destination wedding to couples who dream of a wedding in Tuscany.
The result? 80 marriage requests in response to the campaign.
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