PROPERTY MANAGER | VILLE DI LUSSO
COMMUNICATING LUXURY WITH A NEW ONLINE IDENTITY FOR ISULATRAVEL
WHAT WE DID
IsulaTravel’s rebranding is intended to convey a more professional image to the target audience.Â
Creation of a new visual identity through color palettes, fonts and brand voice, creating a specific mood to adapt the images already present in the library.Â
Video interviews to strengthen IsulaTravel’s market authority.Â
Social media marketing strategy and email marketing.
THE STRATEGY
When IsulaTravel contacted us, its potential was not yet fully expressed: it lacked a clear visual identity and a communication strategy that could attract the right audience.
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Our goal was to make IsulaTravel instantly recognizable through a coordinated image, effective storytelling strategy and targeted marketing tools.
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We worked on rebranding, created a distinctive photo preset, made video interviews to consolidate the authority and developed a digital strategy on social and email marketing to bring out the unique value of these exclusive villas.
THE IMPORTANCE OF TESTIMONIALS
We gave voice to the owners who chose IsulaTravel for their villas, turning their experience into a powerful social proof tool.
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What makes an owner choose IsulaTravel? We answered this question with a social proof operation based on strategic video interviews.
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Each testimonial tells a story of trust, efficiency and professionalism, key elements to attract new partners and strengthen the brand’s authority.Â
A recognizable aesthetic for a luxury brand
Photography is the first point of contact between a traveller and a destination.
For IsulaTravel, we developed a photo preset that gives the images a uniform light and premium aesthetics, creating a visual thread that strengthens the brand identity.
tailor-made digital strategy
Creating a digital experience that anticipates travel emotions is necessary for a brand like IsulaTravel to have a voice.
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We have developed an editorial plan for social media capable of telling the soul of villas, alternating visual storytelling and inspirational copy.
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At the same time, we have created a personalized email marketing strategy, with campaigns that accompany the user in every phase: from inspiration to booking, to loyalty.
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A tailor-made work that has resulted in an increase in engagement and booking requests directly from social networks, confirming the power of a well-structured communication in positioning IsulaTravel as a reference point for luxury hospitality in Sicily and Puglia.
A beautifully presented Instagram feed is the first step to building authority and attracting the right target audience.
For IsulaTravel, we defined a visual strategy that conveyed luxury, exclusivity and reliability: a photo preset to unify the images without distorting them, carousels that deepen the territory and travel tips to enrich the experience.
The result? A consistent and professional profile that enhances the properties and reinforces the brand positioning in the luxury hospitality sector.
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